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Nic Powley. Photo Mark Heaton |
Hey Nic just to get a little background you’re the Vans UK
TM and proud owner of Skate Pharmacy how is it juggling the two?
Ummm it’s not too bad, I’d say juggling home and family life
with a new business that requires a lot of my time probably causes me more
stress. I pretty much work 7 days a week
so some days I’ll be doing whatever Vans stuff I have to deal with the rest of
the time it’s Skate Pharmacy business. It kind of blends into one most of the
time, I just have a long list of jobs and I work through it. 5 days a week in
my office and 2 days in the actual shop. I much prefer my shop days because
that feels more ‘real’ to me.
So Skate Pharmacy is relatively new, was opening a shop a
long term goal of yours?
No absolutely not, I never even wanted to work in
skateboarding at all. For me skateboarding was always about having a laugh with
my mates, it was a hobby. A lot changes
when it becomes your job and you can never go back, I guess I knew it would be
a bit like that so I avoided it for as long as I could but eventually I fell
into it at around 30 after skating for 15 years at that point.
Saying that I’ve worked in skating now for about 13 years or
so, on the whole it’s been a pretty amazing time, I’ve had a lot of
opportunities and I’ve done a lot more with my life than I would have predicted. Most of the people I deal with I’ve know for
15-20 years so it’s kind of easy to get stuff done on a semi formal basis like
if I’m doing something with Sidewalk it’s just a call to Ben, CJ or Horse to
talk some shit and it’s all sorted. You
don’t really have to deal with the dickheads in the real world that much which
is pretty nice.
I was 42 when I opened the shop so I’d left it pretty late
but it was a natural progression and I felt like I was ready for it, to do
something for myself.
Running a shop is definitely one of skateboardings hardest
ventures, what do you think the secret to a successful skate shop is?
I wouldn’t be the guy to ask that, we haven’t been round
long enough to be classed as successful yet! Maybe come back to me in 5-10 years time if
the doors are still open and I’ll be qualified to answer. If you want a guess I’d
say it’s just down to being passionate and committed balanced with knowing your
stuff and not being afraid to work hard, really hard. I try not to pay attention to what anyone
else is doing, just do things how I feel they should be done, hopefully that’s
an approach that will come to fruition at some point, or not.
Traditionally shop teams are quite local based however your
riders are quite spread, how did you go about picking the roster?
I knew I wanted to set the standard to get on the team quite
high, so it actually meant something to ride for the shop. Obviously I’ve been running events and doing
the Vans stuff for years so I know people all over the place, I just wanted
people that I got on with and were cool guys and mostly that were down for what
we’re doing. I’ve known Ross McGouran for close to 15 years I think, we were
just talking and I mentioned the shop and he was down to ride for us before we
even opened. I think next on was Cates, he said he liked the hoodie I was
wearing and I said he could have it if he rode for the shop so he said yeah
because there’s no way he’s paying for anything ever, plus he just moved here
too so it makes sense. Carl ‘Potter’ Wilson rides for us too and he’s looking
for a house down this way too, so in a way we’ve imported our team! I didn’t know Charlie Munro too well at all
but I was a fan of his skating so I just messaged him on FB and he was keen. I
remember Kris Vile got in touch and asked to ride for the shop, obviously he’s
one of the best guys around so I was really stoked on that one, it made sense
too as we’d spent a lot of time together through Vans anyway. After that the
other guys got asked or expressed an interest, there was no master plan to it,
we ended up with a better team than anyone could hope for.
So yeah getting back to the question the team
just came together really but despite the fact everyone’s all over the place
they’re all down here a lot filming for our first video, filming in the Surgery,
events etc plus I see them out and about all the time so it’s not like they’re
disconnected from the shop by not living round here. It’s worked out well, we
have a good crew, we all get on well and they are all really supportive of the
shop and proud to be a part of it. We support a handful of local guys too on
the flow team and nothing would make me happier than to add some homegrown
talent to the full team and for them to end up getting properly hooked up and
turning pro one day.
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James Bush, Back Heel (in the surgery). Photo Ben Wilks |
So we’ve recently seen little snippets of ‘The Surgery’ can
you tell us a bit more about what it is?
Our landlord sort of came up with the idea in a way, he had
a space behind our unit that was hard to access because of the way the rest of
the building is divided so he offered us a good price to use it for a
‘skatepark’. It wasn’t big enough for
that anyway and that wasn’t something I really need to be getting into, there’s
already a perfectly good local indoor park. But it got me thinking it could be really useful and a fun thing to
have, I spoke to Alexis at Vans and he was down to help us out with it, they’ve
been really cool about the whole thing. So the idea is just to build bits as we go along, skate them, film,
change them, build new stuff. We’re going to use it for film premieres and we
used it for Go Skateboarding day so all the locals got to skate. It’s just a
space to use for whatever comes along really, we’ve got no fixed plans. We’d
like to get some teams/brands in to build their own bits and make their own
edits etc too. If anyone’s got an idea for something they want to do in there
they’re more than welcome to get in touch, it’s there to be used. I guess
you’ll see it as it develops, we have a few clips backed up already.
Being in the skate industry for so long you’ve developed a
good relationship with both Sidewalk and Kingpin magazine did it come as a
surprise when they announced that they were becoming an online outlet?
Yes and no. I posted
what I had to say about that on Facebook really, I felt sad, it seemed as
though Sidewalk was a form of ‘quality control’ on UK skateboarding rather than
kids watching any old shit on YouTube and thinking it was the business. Do you
know what I mean? Like if someone had
a cover of Sidewalk you know they’re a ripper. I don’t know, I’m just old, I
realise times change and things move on but I don’t think the death of print
mags will do anything hugely positive for skateboarding. I’m stoked that all the Sidewalk guys kept
their jobs and that Will and Sam went straight out and started Free, I wish
them the best of luck. So yeah hopefully
it’s not all bad but a sad day nonetheless.
In the credits of Vans propeller a few Vans UK names were
mentioned, it would have been insane to have seen them with a clip or two in
the video. Do you think the gap between the US and British scene will ever
shorten?
If your talking about on an ability level I think it’s
already really short. When I was young
we were learning tricks off imported VHS tapes that were probably already 6
months old, now you can see what Daewon did on Insta the day he learned it,
stuff like that’s done a lot to change the whole face of skateboarding and also
push the standards really high worldwide. I think British skateboarders are highly regarded, maybe more so than
ever before. I mean we’ve really done a pretty good job with exports in the
past but it does seem to be that more UK guys are getting recognised by
the US now. I don’t think the talent
level is significantly higher in the States these days, just the industry is
there, guys can earn a living and get better support out there, obviously the
weather is better in a lot of places but mainly its just down to numbers,
there’s more people skating so obviously there’s going to be more amazing
skaters coming out of that particular country. I think head for head we more
than hold our own. It’s traditional for
British people to knock themselves, it’s part of our culture but really we have
the sickest skate scene, plus we know how to take the piss out of each other
way better than any other country.
Specifically going back to Propeller, it seemed like there
was an effort to keep it ‘tight’, it was the US pro team and a few clips from
the legends guys and that was it. If
you’d put in clips of UK guys you would have had to put in clips from guys from
every country and it would have got so diluted. Yeah it would have been good to
see some UK guys in there (other than just Rowley of course) but it made
perfect sense for them not to be in from Vans point of view. I was expecting it
to maybe have some ‘skits’ and stuff like that, I think it’s rad they just put
out a pure skate video, they could have tried to do something way more
commercial and it probably would have sucked!
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Kris Vile ollieing up and over. Photo Ben Wilks |
What are you most excited about in skateboarding right now?
I think skateboarding is in an amazing place in terms of how
diverse it is these days, like literally anything goes trick wise and terrain
wise. Having skated through the 90’s
when you had to dress and skate a certain way or you weren’t cool or whatever
it’s been good to see personality and quirkiness come back into it (and I don’t
just mean doing a no-comply and wearing some jazzy socks!). I like that
skateboarding is more creative again rather than just kickflipping down the
biggest stairs you can find, I wasn’t really into that phase of skateboarding,
it got boring really quickly. Also I’m stoked on the rise of girls
skateboarding, they have a rad scene and the standard is getting ridiculous.
Going back to Insta me and Ben Powell were talking the other
day about how rad it is that kids can converse with their favourite pros so
easily via Insta or Twitter etc these days, that’s pretty insane, especially
the guys that a super active on there. How stoked kids are when some pro likes
their pic or comments on their clip will keep them hyped on skating for days or
weeks. It’s so sick when you think about it from a kids point of view, makes
the world such a smaller place and all these guys so much more accessible and
real.
But by far the best thing about skateboarding for me today
is the same as when I started - no one gives a fuck. I think that the best
thing we have is that skaters on the whole don’t care about race, age, religion,
sexual orientation etc, basically if you skate we’re already friends before we
even meet, everywhere I’ve been lucky enough to go through skateboarding this
has been the case. That is pretty unique
really and something I’m proud to be a part of, it’s an open welcoming
worldwide family and I hope that it never gets so big and corporate that that
dies. Excuse me while I wipe this sentimental tear from my cheek after such an
emotional outburst!
Cheers Nic, seems like a good place to leave, any last
words?
No infinite wisdom springs to mind really, just thanks to
everyone that’s supported Skate Pharmacy in some shape or form, it means a lot.
Thanks to Vans for their help with the Surgery of course.
To everyone reading this thanks for your time and I hope
skateboarding is as kind to you as it has been to me.